graphic desgin process

Today's digital environment has made visuals a part of our everyday vocabulary. As a result, 55% of businesses use innovative graphic design to interact with customers, 24% use it to generate engagement on social media, and 19% use it internally.

 

1. Despite this, many businesses continue to struggle to develop an efficient visual design process for their communications.

2. The graphic design process is broken down into eight steps:

3. Setting out the aims and approach for your design in a design brief

4. Phase of research: learning about the industry or people for whom you are designing Concepts: generating ideas for your designs

5. Concept development is the process of polishing and refining your ideas.

6. Design evaluation entails receiving comments on your design concepts.

7. Iterate: developing your designs and gathering further feedback Approve: obtaining approval from your stakeholders

8. User testing entails gathering input from users.

 

Let's go through each step of the creative design process and see how you can improve it.

 

1. A design brief outlines the objectives and strategy of your design project.

The design brief will serve as the foundation for your future design and will help you establish a solid graphic design flow. 

Here, you outline the goals and strategies for carrying out your design project. To get it right, you need a lot of details and clear communication.

This document should be no more than two pages long and convey the project's goal and important criteria.

How to Optimise Your Graphic Design Process's Creative Brief

A poor brief can cost you money, effort, and possibly your reputation. Yet, far too many people dismiss the importance of the brief in favour of a phone conversation, a brief meeting, or, worse, a message on Slack or Microsoft.

 

2. The research step entails learning about the market or people for whom you are designing.

Good research, like everything else in the world, is half the job. Understanding the market, competition, and people who will use your design will make your job a lot easier. 

Furthermore, competent graphic design research can point you in new directions and provide wonderful ideas. 

How to Improve the Design Research Process

Aside from merely researching your competition, your design research process could benefit from additional in-depth study. 

Here's how you can improve your study design skills:

* Create some essential criteria for measuring your competitors.

* Ask your competitors' consumers what they like and dislike.

* Read reviews to find out what other people think about the competition.

* Examine how your competitors'

 

3. Concepts: Idea generation for your designs

It's time to get creative with a pen and paper or an online whiteboard. This is where you can come up with as many ideas as you like. Inspiration, colours, emotions, atmosphere, images, and anything else that may contribute to your design are all part of the brainstorming process.

Invite your coworkers or clients to contribute their ideas and help you develop some genuinely spectacular designs.

How to Improve Your Graphic Design Creativity

* Organising a live brainstorming session may take a significant amount of time and complicate matters when people are not in the same workplace or have comparable schedules.

* Here are some ways to organise asynchronous yet productive brainstorming sessions:

* Google Docs' collaborative nature allows everyone to participate.

 

4. Idea development: polishing and refining your concepts

Once the brainstorming is complete and everyone has agreed on a fundamental design concept, it is time to polish all the specifics. This is the stage where you can truly demonstrate your ability to design something both attractive and functional.

How to Make the Design Development Process More Efficient

* Here are some ideas to help you improve your design development process:

* Become a mad professor and experiment with various colours, layouts, and designs until you find something you like.

* Keep your mockups; it's tempting to erase things you don't like as you go, but you never know what might be useful later.

* Give it the nightly test by sleeping on your ideas.

 

5. Design evaluation: obtaining input on your design concepts

A design review is an organised and meaningful feedback process on a piece of design.

Designers submit their ideas to all stakeholders during the design review stages and receive comments on how they might be improved. By involving multiple parties in the review process, you will gain varied viewpoints, allowing you to build the best design possible.

How to Make the Design Review Process More Efficient

Implementing a design review tool for collecting and organising everyone's feedback is one of the finest ways to optimise your creative design review process. It will save you time chasing down everyone for comments and make it easy to enhance your concepts.

Here are a few examples of how Filestage makes it simple to review graphic designs:

* Annotations: use the content to clarify your comments.

* Attachments are used to exchange references or vital assets such as typefaces and logos.

* Highlights: choose certain words and sentences that need to be edited.

* Strikeouts: choose which parts of a document to remove.

Last thoughts

Once you've established an effective graphic design process from beginning to end, you'll soon be able to reap the benefits of your efforts. So, check all the boxes, cover all eight strategies to optimise your design process, and have fun producing amazing ideas! If you want to start collecting feedback on your graphic design using Filestage, go here.

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